I will use any excuse to post this picture....
Instead of cranking out a few more commercials, Honda is taking a different approach. It's making short films about some pretty interesting, and varied, topics.
The one about robots is especially well done. It's basic message: Robots are here to help us, says the company that brought you Asimo, pictured above. We have nothing to fear. There. If robots take over the world, blame Honda.
The goal of the films, a far longer format than any ad, was "telling the story we are already telling within the walls of Honda," said Barbara Ponce, Honda's U.S. ad chief. Doing it through short films works because "there wasn't enough time to tell the story and it wasn't breaking through in the 30-second spots."