Thursday, November 25, 2010

Honda Malaysia rolls out Concept M models

PETALING JAYA - Honda Malaysia has launched a series of special edition vehicles collectively known as the Concept M models.

Named after the first letters of Honda's official accessories partners 'M'odulo and 'M'ugen, this special fleet of cars are factory fitted with their respective accessories and are available exclusively in shades of white.

Concept M vehicles feature the Civic 2.0L and Jazz 1.5L with Mugen kits; and the Accord 2.4L with Modulo kit.

The Concept M Civic 2.0L captures the essence of a stylish and sporty sedan with outstanding performance. It is fitted with Mugen front, rear and side spoilers, rear wings and Enkei wheel rims in a special pewter grey colour, to add to its sporty stylishness.

The interior gets enhanced with grey leather stitched seats as well as tinted windows (Ecotint).
This special edition is limited to 210 units nationwide. It retails at RM137,980 (S$57,690).

The limited edition Honda Accord 2.4L features the Modulo front grille, door visor, trunk spoiler and illuminated side steps.

The interior also has grey leather stitched seats and tinted windows (Ecotint). The car is limited to 120 units nationwide, it is priced at RM176, 800. This package is inclusive of a Garmin Nuvi navigation unit.

Both the Concept M Civic 2.0L and the limited edition Accord are available in Tafetta white.

The Jazz 1.5L special edition meanwhile, gets the Mugen treatment coming factory-fitted with Mugen's front aero bumper; side, rear under and wing spoilers; and tinted windows (Ecotint). Limited to only 20 units, the 2nd Generation Jazz comes in Brilliant White Pearl and retails at RM116, 800.

Rohime Shafie, President and Chief Operating Officer of Honda Malaysia, said the Concept M models were created to meet customers' preference and expectations of "new and exciting products."

"Through an internal survey conducted amongst Honda customers, we found a good number of them showed preference for car accessories that add exclusivity and sportiness to their vehicles, especially those manufactured by Mugen and Modulo.

"With this finding, and in view of the increasing trend of preference for white shaded vehicles in Malaysia market, we have created a white-coloured fleet of Concept M special edition models to fulfil customers' demand," he said.


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