Toyota has sparked a controversy in Brazil for attempting to legally bar a media outlet that dared publish spy shots of a new Corolla from ever mentioning the Toyota brand name again. Jalopnik Brazil editor Leo Nishihata explains. — Ed.About a month ago, spy shots of an upcoming Corolla published by the Brazilian blog Notícias Automotivas triggered something unheard of: an auto manufacturer attempting to permanently bar a media outlet from mentioning its brand. Now other outlets are starting to push back. Is it worth it, Toyota?
At first sight, the letter written by lawyer Rosana Bermejo is so superficial it could be phony. It wastes several lines extolling the history and image of Toyota in Brazil until it gets to March 23rd, when a post on Noticias Automotivas presented pictures and details of the Toyota Corolla S, a version to be launched in Brazil in 2012.
According to Eber do Carmo, editor-in-chief of Noticias Automotivas, the post has been written after spy shots were sent by a reader, and accurate info obtained from sources in the plant. (The article has been removed, but it is still available in Google cache.)
In its notification (PDF), Toyota claims that this release constitues "unfair business practice" and that "such release is unfit and unauthorized, causing Toyota a huge damage, once the release of those images spoils the customer's expectation towards news about the product."
For the rest of the article, follow the link;
http://ca.jalopnik.com/5797750/how-toyota-tried-to-bar-a-blog-from-mentioning-them-ever-again
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