Thursday, March 3, 2011

Nissan's aims to achieve higher target of sales


Nissan is preparation to start 400 new dealer outlets in the Europe during the next three years, further adding to 600 opened over the last five years.
With the combination of slid of new and scientific models, the company thinks this will help it tackling Japanese competitor Toyota. Simon Thomas, chief operating officer of sales and marketing in Europe, told “our aim to achieve significant goal, ultimately develop into the pioneer Japanese brand in Europe.
Nissan has already introduced 10 new models during the previous two years.
Mr. Thomas also said that "We have obtained one of the youngest series of any specific brand in Europe and we have the broader product range in Europe. We are signified with 24 products in extra divisions as compared to any other brand in Europe.
In previous year Nissan had only 3.1% market share but during the earlier two months of this year that touch to 3.5% assisted by sturdy and rising sales of its Qashqai intersects and reasonable demand for its slighter Juke. Mr. Thomas said, the kind encouraging signs we think we can achieve the higher sale during this remaining section of this year.
Nissan sells in Europe one-in-four crossovers, which combine the high ride of 4x4s with the fuel economy and driving approach of usual cars. Though more and more competitors are piling in, the company expects that the crossover series will carry on growing.
"Our long standing dream is to obtain a 5% market share."
Nissan's courageous objective has done smaller to rattle the world's greatest car’s manufacturer Toyota. Giving his remarks on Nissan ambition, president of Toyota Motor Europe, Didier Leroy said everyone has the right to set any striving targets, but we think our sale will further grow by 10% during this year. From September 2010 onward we have met our all set sales targets in Europe. Toyota is gradually coming back from the loss due to accumulation evokes of cars during 2010, supported by a larger range of petrol-electric hybrid cars. Mr. Leroy said, we want to set a durable sales growth in Europe.
We are not in a hurry to snatch market share and achieving higher volumes. We want to make it in a professional way.

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